July 20 2017
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Reputation of Asia’s Low-Cost Airlines Takes Off
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Reputation of Asia’s Low-Cost Airlines Takes Off


Reputation of Asia’s Low-Cost Airlines Takes Off
Photo via AirAsia

Above: AirAsia and other low-cost airlines continue to make inroads in the aviation market.

As punitive fuel prices and receding economies threaten to make 2012 a year to forget for the airline industry, a new survey has given Asia’s established carriers one more thing to worry about.

A report by Nielsen Holdings and Campaign Asia-Pacific, a marketing industry magazine, surveyed 400 people in 12 Asia-Pacific countries and the results indicate that no-frills airlines are increasing their brand reputation at the expense of their full-service older siblings.

AirAsia and JetStar were ranked ahead of Cathay Pacific and Singapore Airlines, both of which are among the world’s 10 largest airlines by market capitalization.

Article Source: Destinasian.com

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