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Tokyo ’Spots’
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Harajuku Haute Hustle
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Looking good is still an obsession with Tokyoites, and the city streets are an immense melting pot of styles. Imported luxury brands such as Louis Vuitton, Prada and Hermes are posting increased sales despite the recession, while Japanese designers are receiving adulation at catwalks the world over.
Younger, less famous designers are also arising from the underground and gaining a firmer grip upon the popular imagination, the latest hive of bohemian creativity being the tiny streets of Harajuku, behind the Gap megastore. What's more, there are always the tasteless crazes of teenage Japanese girls, which can be seen
on a stroll anytime around Shibuya or Harajuku. It's a fashion jungle out there.
Takeshita Street, in the Harajuku district of Tokyo, is the equivalent of Eighth Street in New York: it is a narrow commercial passageway, crammed with stores selling imported Levi's, baby-doll T-shirts, and platform boots that have all the charm of medical appliances.
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attributes naturally make it a favorite resort of Japanese
teen-agers, who are the most avid consumers in a country where,
since the end of the Second World War and in spite of a ten-year
recession, consuming is a crucial part of the national identity.
On the weekends, Takeshita Street is mobbed by thousands
of fashion-conscious Japanese youths: Boys in slouchy hip-hop
clothes, and girls who wear thrift-store-style dresses layered
over bluejeans, a look that really works only if you weigh
less than ninety pounds, which most of them seem to.
Fashion in Japan is uniquely Japanese and very international.
The styles range from haute couture to street styles of Japan's
youth culture that incorporates eclectic forms of grunge,
goth, hip-hop. Most first time visitors are amazed at the
degree of emphasis on fashion, style and pop culture. Obsession
is probably the best way to explain certain levels of fashion
which turns the streets of Tokyo into a models runway or entertainment
award show.
Fashion: Here today gone tomorrow. Whether victims
or perpetrator; cutting-edge trend or radical expressions
rebelling against social conformity; Japan's trendsetting
teens are either the most reviled group of current pop culture
icons, subjected to intense scrutiny as well as darlings
of the international obsessive media. Shopping in the fashion
mecca of Tokyo is not come cheap. Japan is the most expensive
country. |
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